Companies spend millions of dollars coming up with unique and compelling logos that define their brands and make them stand out from their competitors. We see hundreds of them every day and many of us don’t even consider what these logos mean. But what we at The Blind Side don’t realize is that many of them have a deeply rooted meaning hidden in or behind the famous symbols. Check out these 7 famous brand logos which, despite being well known, still manage to hold a secret or two within.
Did you ever notice how the Google logo has four primary colors in a row then it’s broken by the secondary color ‘green’? This was entirely intentional. Google put a lot of attention into choosing a color scheme that would be eye-catching, aesthetically pleasing, and would accurately portray the vision of the company.
The scheme they chose was incredibly simple, but still managed to achieve all three of these goals. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.
At first glance, Amazon’s logo appears to be nothing special. But it was designed with the philosophy of the company in mind. Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. Also the arrow is similar to a smile, as the company wants its customers to be satisfied.
5. Coca Cola
In the world-famous logo of the Coca-Cola Company, in the space between the letters ’O’ and ’L’, one can clearly see the Danish flag, well… if you know what the Danish flag looks like. It was pure coincidence but once the company discovered this, they decided to use the design as part of their marketing campaigns in the Scandinavian country.
They also set up a media stunt in Denmark’s biggest airport. In honor of the Danish tradition of greeting arriving visitors by waving flags, Coke’s local agency, McCann Copenhagen, created an interactive airport ad that dispenses small Danish flags.
The name Adidas is derived from that of its founder, Adolf Dassler. The company’s logo has changed over time, but it’s always included three stripes. The three stripes, which was part of the original logo in 1967, never really meant anything.
However, in the ’90s they slanted the stripes so the current design shows them at an angle, which form a triangle that symbolizes a mountain. The mountain represents the challenges and obstacles athletes that face and overcome.
Did you know that the Apple Logo you see on Apple devices with the bite out of it is supposed to resemble the apple from the Tree of Knowledge that the biblical Eve bit from? This is supposed to symbolize the consumers use of their computers to obtain knowledge and, ideally, enlighten the human race. And the bite is actually to scale its size so that a small Apple logo still looks like an apple, and not a cherry.
The logo of the South Korean electronics company LG is a stylized image of a person’s face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. According to the company, this represents its aspiration to maintain ordinary, human relations with its customers. The circle symbolizes the world, future, youth, humanity, and technology while the red represents friendliness.
Toyota’s current logo has been around since 1990. The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
And what is even more impressive, if you look closer at the overlapping ovals, you’ll see the word “Toyota” spelled out.